Tag Archives: Social media

Facebook (Michael Cruickshank)

Facebook can seem pretty intimidating, so once you have completed all three modules, give yourself permission to just muck around and get dirty. Take your time and try out one new thing each day, because the more you know about Facebook, the more you can make it work for you or your library.

It’s not feasible to try to examine all the components that make up the user experience of Facebook here, rather this is an attempt to provide the basics required to set up and get started.

 What is it?

“Facebook’s mission is to give people the power to share and make the world  more open and connected” (https://www.facebook.com/facebook)

About Facebook

Facebook is the world’s largest and most popular social networking tool that allows you to connect with your friends, family, co-workers, and people all over the world. It also provides a platform  for sharing anything you find on the internet or have  saved on your computer or device with all of your ‘friends’ with just one click. It provides a multi-media experience tailored to your interests. Facebook, unlike many other social media platforms, allows you to have control over your privacy settings such as who exactly can see each post. Libraries can use it to promote programs and activities, to engage with their patrons on all sorts of topics and issues, thereby increasing the presence of the library in their daily lives. Facebook allows a library to promote special events, or create ‘groups‘ for books clubs or teen programs so participants can continue to contribute outside of library walls or specific time frames. It is a perfect way to keep patrons informed about any information that needs to be spread widely and quickly, and its free!

 How do I get set up?

Screen Shot 2013-10-26 at 10.58.13 AM Getting set up with Facebook is easy: Go to www. facebook.com and provide your first and last name, a current e-mail address, and your date of birth. Create a password, click ‘Sign Up.’ Welcome to Facebook!

Okay, I’m Signed up. Now what? 

Screen ShotFacebook is huge, with 1 110 million users, as of March 31 2013, so you probably already know lots of people who use it. Facebook will  ask you to share some of your existing contact lists from various e-mail addresses you may have, showing you all those people in your contacts who already have Facebook accounts, and you can request to ‘friend’ them by clicking on the “request friend” button by their names.

Your “friends” are all the people you make a connection with over Facebook. There is a tab near the top of your Facebook home page appropriately called “Find Friends,” you can use this tab anytime to find people you might know.  The link leads you through various steps and options that will allow you to find people you already know, be it from e-mail addresses in your contacts list, or because Facebook recognizes you and your “Friends” are likely have mutual friends as well. You can also search for specific people by name, city, or common event, like members of your high school grad year, or even your hometown.

Facebook will prompt you to upload your first picture, and this will be your profile picture, so follow the instructions on the screen. You can take a picture instantly using a webcam or mobile device, or you can upload a picture from your computer or device.

Continue to Part 2


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Twitter (Mike Eaton)

What is it?

Twitter is a social networking site for a technique called ‘microblogging’. Users have a limit of 140 characters to make posts about a number of topics. It can be used to follow people, promote something, or engage in back-and-forth conversations. What is interesting about this program is that it removes degrees of separation between two people. For example, I can send a tweet to the account @KanyeWest, and it will go directly to him.

In the case of libraries, Twitter is an excellent resource for mingling with patrons as well as other professionals. Its egalitarian structure means conversations can be struck up with anyone, and ideas can be shared quickly and easily. Twitter is also the foundation for many other social media tools in that it can be used as a login for them.

Sounds cool. How do I get it?

Twitter 1

Go to www.twitter.com and sign up for a free account. All you need is an Email address. When you create an account, there is a tutorial which prompts you to follow at least five Twitter users. It can be useful to a beginner, but I’d recommend skipping it. There’s a prompt for that at the bottom-left of that window.

Okay, I’m signed up. Now what?

Twitter 3You are hooked up to Twitter, but don’t start tweeting yet. The reason for this is that if you have no followers and aren’t following anyone, then literally nobody is listening. Start by looking up somebody to follow on your library’s or school’s perhaps. If the person has some friends/family who use it, follow them. Then, try tweeting something.

Your user name, like everyone else’s has the name you chose with an ‘@’ in front of it. To search for somebody, you can do it through your Email Contacts list or by searching for people in Twitter itself.

Twitter 4@replies – By clicking ‘Reply’ to somebody’s tweet, you are sending a response directly to them. When doing so, only people who follow both that person and you will see your response. If you want to make it so everybody who follows you will see it, you can put a period at the very beginning.

# Hashtagging — Adding a Hashtag (#) in front of a name, phrase, or theme serves two purposes. First, it provides your tweet with context and second, it will show up for anyone who is searching for tweets related to that tag. A clever tweet using a hashtag can gain you a lot of followers. On the left side of the page, there is a list of Trending Topics showing what many people are talking about at present.Twitter 7Retweeting/Favoriting: By clicking ‘Favorite’ under a tweet, it will appear on your feed with an orange box showing that you have favorited it. For retweeting, there are actually two options:

-Click on ‘Retweet’, then click to confirm. It will appear on your timeline attributed to that person. When you do it this way you, the person you are retweeting, and anybody who follows both of you will see it on their feeds.

Twitter 8-To add to a retweet, copy the original along with the ‘@’ name of the original poster, paste onto a fresh part, remove the time stamp, and then add content. You absolutely should add ‘RT’ to show that it is somebody else’s tweet that you are adding on to.

Twitter 9

Let’s Take it Further

Check out some advanced tips once you’ve figured out the basics.

Would You Like To Know More?

A tutorial about retweeting.

13 Twitter tips for beginners.

Here are some Twitter tutorial videos.

Related Articles

Examples of Twitter being used in Canadian library settings:




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Storify (Mike Eaton)

What is it?

Storify is an online program which allows users to compile posts, tweets, status updates, videos, and many other types of social media into a sequential narrative. By combining these different pieces, it allows someone to create something new with those bits. It can be used to show a particular topic being presented through a diverse media lens, or it can be used to show a discussion thread as a means of telling a story. In libraries this is an effective tool for talking about an organization’s history using a range of sources. An example of this is with the Hunt Library in North Carolina State University, where the story of its existence is told through tweets, newspaper articles, and blog posts linked into a narrative. Storify can also be used to show the progress of a particular project; one example being Edmonton Journal writer Elise Stolte’s use of Storify to give a virtual tour of the new Jasper Place Branch as it was being constructed.

Other library-related uses for Storify can be to promote a library service with testimonials from different people. Another idea could be to present a successful program through a series of photos, Facebook posts from happy patrons, and a newspaper article about it.

How do I get set up?

Storify 2The easiest way to do this is to log in with your existing Twitter or Facebook account. You can also create a dedicated account by adding your name and Email address.

Okay, I’m signed up. Now What?

First of all, do you have an account with other social media sites? If you don’t, your best bet is to go get set up with them so you can have the best possible experience with Storify. If you do, then let’s proceed.

Storify 1Go to ‘Create Story’ to get started. On the left side you’ll see a blank canvas. On the right is a search bar with multiple sites, including Twitter, Facebook, Youtube, etc. You can customize that list by clicking on the ‘+’ next to them and adding others.

Storify 3One popular use of Storify is to show a sequence of tweets to tell a story. Click on the Twitter tab, type something into the search bar, and you will see a list of results. From there, drag the items you want over to the left side. Once you have pulled the items over, you can drag them up and down to adjust the sequence. You are also able to add text to provide background or commentary between items by using ‘Add Text’.

Storify 4Once you are finished and have saved your work, you are ready to publish. Simply click on the ‘Publish’ button at the top.

Storify 5Storify will prompt you to advertise your story on Twitter, Facebook, and whatever other social media you are using. Also, you can notify the people whose items you used in your story by having their pictures checked. Alternatively, you can un-check them to not notify.

Storify 6Now your story is published and you can view it in your profile. You have many options for sharing it on the left side, and you can also go in and edit your story at any time. As you can see, it’s very simple to create a story so why not give it a try. Once you’ve made and published something with Storify, blog about the experience and add the link so readers can check it out.

Let’s Take it Further

Storify VIP is the premium service of Storify. Unlike the basic version, this one is only available to media organizations and publishers. It has a number of advanced features such as live-blogging (posting about a live event and generating a story in real-time) and the ability for multiple editors to access a story.

Would You Like To Know More?

Here’s a guided tour through Storify.

Rick Stoddart – Telling the Story of Your Library Services Using Storify – 2011 OVRS

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