Tag Archives: Layar

Layar (Michael Cruickshank)

A Note on Access to Devices:

Layar is the only tool of the 12 in this learning program that is exclusively available on a mobile device, because of the nature of its being used ‘on the go’. We recognize that not everyone will have access to a compatible device, but would like to recommend you read through the process on set-up and use of the tool regardless. This module was designed to give you the general concepts of the tool regardless as to if you have a device to experience it on.

Augmented Reality is becoming a part of the materials that libraries are circulating, such a magazines, newspapers, novels, and some libraries are even starting to incorporate it into their own signage and marketing, so library employees should have a general understanding of the tools required to use the technology.

If you are fortunate enough to have access to a device through your library, we recommend using it to familiarize yourself with the tool itself. If you do not have access to a device, please just read along.

What is it?

Layar is an app that you use on your smartphone or mobile device, currently available on iOS or Android.

The app provides an experience it calls “Augmented Reality” (shortened to AR).  You simply scan anything that has AR component with your smart phone, and it directs you to multimedia content on the subject. This can include websites, media platforms, social networking, and other online features.

Layar’s definition of Augmented Reality:

Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us. (https://www.layar.com/augmented-reality/)

Essentially, AR is bridging the gap between the physical world to the digital world.

AR is being included in more media, advertising, and platforms, magazines, newspapers, and even novels, and that list keeps growing. Imagine scanning the cover of your novel with your phone, and be taken to a book trailer, a site all about the author, information on the series, or even a read-a-like list. Use your smart device to scan pages from children’s books with interactive components and experience the characters coming to life via online animations. Many companies are starting to provide this service so people can find more information about their product or service on the spot. Others use it to link you to contests, web sites, advertisements, promotions, social media, multimedia, or any where else on the internet. In library environments we are seeing more and more AR available in print media, such as newspapers and magazines, and library workers need to know how to use this component of the materials so we can better demonstrate to our patrons how to use the technology, and the benefits that it provides. Libraries are starting to find interesting ways to use AR technology, like having AR components on end-shelf displays, maps of the layout of the library, instructional help for online catalogues. The options for using AR  are only hampered by ones creativity.

How do I Get Set Up?

Simple as can be! On your smart device go to the appropriate App Store on your smart device and download the Layar app. Once you open the app on your device it will take you through a very simple tutorial, and you are ready for your first AR experience!

Okay, I’m signed up. Now what?

Now, you start experiencing the world through augmented reality! Whenever you see the AR logo, simply open the app, point the camera on the device at the AR logo so that the device shows an image of what you are scanning on the screen, then tap the box that appears on the screen. That’s it. It will instantly provide you with the options available for that particular AR component.

For your first task with Layar, find either a newspaper publication or magazine that uses AR. Reader’s Digest is one example of a publication that has adopted this technology, so perhaps start there.

In the example seen below, a movie review in a newspaper was scanned, and there are options to view a trailer of the film, get general information on the movie, facts on the movie, and a movie rating of 47% of movie critics having liked the film.

Things you should  know:

QR Codes can also be scanned with Layar, and it will directly connect you to whatever is “behind” the code, connecting you to digital content related to everyday objects. Anywhere a QR Code is used, the Layer Scanner will be able to read it and sent you on your way.

Congratulations!  You’ve completed the Layar module.
Don’t forget to reflect on your experience with Layar on your WordPress blog.

Take it Further:

Watch this Video on Layar:

Read this post about using AR in Library Settings HERE

Or this article about AR in Libraries, HERE



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